Shaan Puri

They don't talk about what they did.

They don't talk about the ups, the downs, the techniques that actually really made a difference.

Right before we started this podcast, you were mentioning that you had watched

I'd made this video a long time ago, actually for Sam's conference.

Sam, you were like, you want to come speak?

And I was like, yeah.

I gave a talk called How to Sell a Failing Company.

Now, your company wasn't failing, but mine, I would say, was.

Meaning it wasn't achieving the goal I had for it.

And there wasn't like, you know, just huge companies knocking at the door every day, offering me briefcases full of cash.

I had to sell the company.

I didn't get bought just passively.

And...

I felt like every story I'd ever heard about somebody selling was everybody was knocking on our door, they wanted us, and we picked.

And I was like, well, that shit, that ain't me.

And so I had to run a process and essentially create an auction, and it had a good outcome, but nobody really talked about it.

Yeah, maybe for some people.

Yeah.

But for other people, that ain't it.

It wasn't it for me.