Shaheem Alam

So we ramp up or down depending on, you know, the results that our clients are looking for.

Today we have 15 active customers.

Yeah.

So we started a year ago, we were at 5,000 a month.

We do the same thing that we do for our clients.

We do LinkedIn, email, cold calling outreach, literally the same way that we got clients, we help our clients get clients.

Yeah, so we've done a lot of learning on that end in regards to churn and which clients are the best fit for us and which ones aren't.

You know, a few things, for example, our clients, they need to have an average annual contract value of $30,000.

Otherwise, it doesn't make sense for them to use our services.

And then they also need to kind of...

it'll be a little bit more validated as in they need to have their first few clients.

When we're doing a brand new product and we're doing like, you know, completely cold outreach and the product hasn't been proven in the market, not even a little bit yet.

That's what makes it tough.

So those are the cases where, you know, a campaign may not perform and then they might try different things.

Or if their product is just the type of product that you need to actually do marketing for rather than outbound sales.

And that kind of comes back to that ticket value where each client is not going to bring you as much, you know, bring you 30,000 a year.

They're going to bring you maybe 2,000 a year.

Then it makes sense for them to go with marketing.

So we've had clients that have used our services and then realized that, OK, this might not be the best approach for me.

LinkedIn might not be the best.