Shamir Duverseau
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Shamir Duverseau’s voice in public audio — every appearance, attributed to the second.
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Fortunately, it's one you've been to before.
So you you kind of navigate the aisles, you go to the milk.
Okay, great, found the one I want.
You go down to the checkout.
That story to describe the post-click experience is because effectively that's what happens to people online.
Um, you've gotten people to come to your store, you've gotten people to come to your website, perhaps they've even gotten to the point where they found the product they want, but at some point they hit some barrier that says, This isn't worth my time and effort to get past this barrier.
I'm going to bail on this process.
And at that point, you're hoping they come back.
But the data suggests otherwise that oftentimes people don't come back.
And of course, the higher consideration that your sale is, the more and more so that those barriers and those points of friction and uh the lack of communication causes them that frustration and causes them to bail in the process.
So that post-quick experience is exactly that.
It's what happens, it's the problem that's experienced after the ad, where perhaps you think, okay, I've gotten them great.
My job's done.
Instead of saying, hey, uh, people need help here.
They need help to find what they need to look for.
They need help to be able to check out.
They need help to be able to make the decision that you want them to make on the website.
Perhaps it takes some number of visits to the website, maybe some email communications in the process.
And the post-click experience problem is the fact that organizations don't spend near as much time and effort and energy on that part.
Part of the experience has they tend to spend on the advertising component and getting in front of people and trying to drive consumers to their web properties.
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