Shane Gillaroy

They actually do a lot more research.

They understand what it is.

They ask a friend.

They see how it's being used elsewhere.

And so they are a cautious early adopter, I think is probably where we're seeing the current generation coming through.

Okay, this generation is the first generation that has grown up in a fully socially enabled digital world.

And they've seen the downsides of that.

They've seen the massive upsides of it.

And I think you see it through our membership and we see it through the industry.

They are some of the most globally created, socially aware farmland set that we have.

They know what their consumers are looking for.

They understand where their products are going like nobody else before them.

But they've also seen the cyberbullying.

They've also seen the downside of not being able to switch off.

And the other part of it is the reality of the situation for a young farmer coming into

either get into a farm management position or hopefully get into a purchasing position they're not going to be able to walk on for the best far years here they're going to have to buy one that's probably in the lower core power performance and technology is the way that they're going to bring their equity up and then start getting those returns and so they're ambitious about things like solar like alpha anything that can actually bring on farm productivity up they'll buy straight into it

The old model of going into South Africa, you haven't been more than kind of looking your way through.

Those footsteps are still there, but they are harder and harder to achieve.

And what we're seeing, so we've got a partnership with the Seaman County Equity Fund.

That allows us to raise property equity around the purchase of a farm.