Shane Parrish

Exactly that.

And I think that that approach enables, even in a public company, that enables people to take long term, do the thing that's optimal.

I think this is why, generalizing a little bit, but this is why founders outperform.

Even when they lead public corporations, they have the same pressures, the same analysts, the same... They also are considering posterity, aren't they?

Yeah, Costco, exactly.

But that comes from the Sol Price line of thinking, which when he started FedMart, he sort of outlined the obligation of our businesses.

We have a fiduciary relationship with the customer.

And Jim Senegal, who founded Costco, was a student of Sol Price.

And later on, they would merge the companies.

Yeah.

And I think that's interesting, right?

Where you treat your employees better.

I mean, Canada is absolutely packed full of... Well, now... What about that?

Increasingly, you get family controlled, but not economically controlled.

So you have like a dual class.

Well, I think if you have a corporation that's hundreds of billions and you control 10 or 15% of it, you effectively have control over the company.

So what makes Dyson so good at marketing?

know people talk a lot about product market fit sales tactics or pricing strategy the truth is success in selling often comes down to something much simpler the system behind the sale that's why i use and love shop pay because nobody does selling better than shopify they've built the number one checkout on the planet and with shop pay businesses see up to 50 higher conversions

That's not a rounding error.

That's a game changer.