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Shane Parrish

๐Ÿ‘ค Speaker
16064 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They exited quickly.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They didn't really get burned, but I was talking to Munger about this over dinner one day and he's like, we just realized that we made a mistake.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We were never going to make a lot of money in this business and it was highly competitive and we had no edge.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And so they got out as quickly as they could.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And I think that the predictability of what he buys, at least his long-term holdings, like if you look at that, I think it's really interesting because it's like, you can kind of see it, the railroad.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

These are going to be using the railroad in 50 years.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That's a great example.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So it will be unbelievably difficult to build a competing one.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But you can also, you can lever it if it's predictable.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And leverage is this interesting thing where he says they don't do a lot.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And they don't when you look at the whole company.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But on the railroad, for instance, they'll put...

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

a decent amount of debt in the railroad because they know what the earnings it's very predictable and they're comfortable the same as the energy where they're putting a lot of capital they put a lot of debt in and i talked to this guy in um nova scotia john bragg and he sort of did the same thing and so he he

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

created Oxford Frozen Foods.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

He's this incredible story.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

He's this billionaire from this small town of 1,100 people.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

He started... I've been to Nova Scotia.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

What's it called?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Oxford.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's called Oxford, Nova Scotia.