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Shane Parrish

๐Ÿ‘ค Speaker
16064 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

There's so much opportunity here, right?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Oh, if you think of you competing in a world where we're moving to AI-driven call centers, if I took the exact opposite approach, which is, by the way, you should do both.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I like this quantification bias thinking.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I've read a lot in, I think, I'm going to give a nuanced answer here.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I don't know the answer, so I'll preface that with that.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I did read a lot about what he used to do in the 60s.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And he used to hire private investigators.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And what he was trying to determine, I don't think it was anything about the person other than, does what they say line up with who they are?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And if the answer is yes...

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I can deal with that because I know what to expect.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And if the answer is no, if they can't go to work and claim to be a penny pincher, because if they go to work and say they're going to cut costs, but they're driving around with a Ferrari or whatever, like this is a thing that it doesn't line up.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And so I feel like he was always just trying to assess the predictability of people.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

If that makes sense.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Did the management team do what they said they were going to do?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

The balance sheet changes over, you know, like he was a very, he had a different emphasis on things than people, I think, realize.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And I think with a lot of his investments, I mean, my personal take is he was looking for predictability.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And it wasn't about massive disruption.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It was never about things being turned around.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

He got out of that in the late 60s.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

with diversified refilling was the last real turnaround situation they sort of got themselves into.