Shane Parrish

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It's the map territory problem, right?

So often the businesses are run by the map, which is like the spreadsheets, the volumes, the wait times, the whatever.

But the territory is the customer calling in.

And the problem... That's Kolbyszynski, isn't it?

The map is not the territory.

Yeah, they're experiencing.

And so if you're not touching reality, you can get distorted by the map.

But I think what's best for the shareholders is what's best for the customer.

It's just the timeline mismatch that people have

So if your timeline for... Well, it's incoherent, by the way.

OK, come back to Dyson.

You were telling me this story.

Somebody had worked there for 12 years.