Shane Parrish

And he's like, well, what difference does it make?

And I've been chewing on

that nugget ever since.

And, you know, you can apply this from a marketing perspective as well, right?

If you have a client or go back to real estate for a sec, you have a client who's looking at a lake house or a cabin or a cottage or whatever you call them in the UK or in the United States,

And you get a property and you say, my budget is, I don't know, say $500,000.

And you find a property that's $700,000.

Is it worth splurging on the $700,000 property or whatever it is?

And the answer is, is this like a once-in-a-generation property that I'm never going to have the shot at again?

And then overpaying, you make overpaying seem rational.

And in a way, it kind of is rational, where it's like, well, this is only going to come up once.

So, like, I have a friend actually going through this now.

They're looking at buying a family cottage.

and I'm like, how do you think about these things?

He's like, I saw this one, it was perfect, but it was a little more money than, and I brought this up.

But it's sort of like, what do you want if you want a second property?

You want proximity so it's easy to get to.

You want privacy so there's not a lot of things around it.

And these things just don't come up very often.

As many lakes as we have, I mean, the prime properties come up maybe once every five or six years per lake.