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Shane Parrish

๐Ÿ‘ค Speaker
16064 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And as Cain said, in the long term, we're all dead.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And we're all dead.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Anyway, an interesting aside here, but when we sat down, we were talking about high trust versus low trust societies and introducing friction.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Yeah.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I'm wondering, spend a beat on that for a second.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Because you can't get fired for following the rules.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You can't get me in trouble.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You told me to follow this procedure.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And common sense would be to opt out at some point in certain situations and use your brain and judgment.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Yeah.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

What can we learn from marketing from the Mad Men era that's still true today?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Oh, okay.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You know, finding opportunity.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But hold on for one second.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I want to go back to this.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I want to think about this out loud here.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Maybe I'm wrong with a book.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's great.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I write a book once.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I can sell it for the next hundred years, assuming I've earned it on my own.