Shane Smith

So it was very much my job to kind of step back.

Now I had the idea in the back of my mind for a while, but done a bit more research into it and went in with a pitch and it landed and they were very happy with it.

But no, they're amazing to work with, I have to say.

And I really underestimated the amount of work that's involved.

I'm a one-man show here, so I do everything myself, as in my socials, all the marketing and advertising.

That's all me that does all of that.

So to kind of say, yeah, I can do this.

I remember on day one and I was testing recipes.

And even though I'd have certain recipes on file, you don't want to test them with something different when you're putting it into print.

And I'd never expect anyone to go out and buy ingredients and make a recipe if it hasn't been tested.

You know the same yourself.

So yeah, I started.

So it was last summer.

during the kind of heat wave and there was butter melt and everyone was questioning every life choice I've ever made.

Should have been a plumber.

Should have just done like a salad book or something.

But no, tested probably a good, probably 180 or so recipes and narrowed it down.

You could do two books with loaf tins.

I didn't realise the scope of it all.

And any savoury in there?