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Shannon Gove

๐Ÿ‘ค Speaker
207 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

We have six slash seven engineers in our team.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

Seven.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

Interesting.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

So where are the other like, you know, 15?

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

Are they sales reps or what?

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

Yeah, we have six in the sales team at the moment.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

And then, like I mentioned, on those significant projects, we have dedicated project staff.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

So that's probably around four.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

And then we have a global account management team as well that supports clients through Zendesk.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

That might be another four.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

And then finance and leadership teams.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

Interesting.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

And how are you landing more customers?

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

Like where are you spending money today on CAC?

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

Yeah, I think our summary in this investment round is we've got to where we are today from hustle and grind and good relationships and networks.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

So we really have in the last six months bolstered our marketing efforts to increase our visibility out there.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

But I guess for our larger clients, it's often a direct sales lead and effort into that and building relationships.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

But then for the mid-market opportunities, it's through marketing.

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

So we'll probably spend...

SaaS Interviews with CEOs, Startups, Founders
Rosterfy Hits $3.2m ARR, Raising $4m on $30m Pre with 100 Customers

top line quarter of a million in marketing this year, but that could be a lot more to increase visibility coming into next year.