Shawn Johnson East

It's leaving people with decision fatigue and just paralysis of choosing anything at all.

And people are constantly just swiping for something better on the other side.

And so we argue and we kind of back it up with a bunch of science and statistics that if you choose something, it actually quiets all of that noise and it puts a filter on your life to the things that matter the most.

And it can bring you less anxiety, less depression, more, you know, drive and direction and purpose and fulfillment.

It brings you calmness.

And it intensifies with how many choices you have.

Yeah, the satisfaction level doesn't change with fewer choices.

It actually is just the same, if not higher.

Many business choices.

Yeah.

I mean, we have committed to a business idea, gone all in.

gotten far down the rabbit hole of it, only then to say, I think we need to reflect on this and see if it's worth our time anymore.

Okay.

And how does it affect our priorities?

And then we're like, you know what?

Learned that one the hard way.

I don't know.

Is it easy for you or is it still hard for you?

It's still very difficult.

I mean, give Special Forces an example.