Shera Avi-Yonah

speaker

197 appearances 4 recordings 1 series first heard May 2026 last heard 13 Aug

Shera Avi-Yonah’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 4 in all, peaking in Aug 2026 with 2.

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The Intelligence from The Economist · Caracas under pressure: democracy in Venezuela · 13 Aug 2026 podcast

Burger King even gave out the cell phone number of the head of its North American business in February.

And was like, if you have a problem with our products, call me and tell me so we can do better.

So they've changed their marketing, but not actually their products.

So some of the product is now changing.

They're starting to realize that doing kind of short-term attempts to change their fortunes is not enough, and that longer-term shifts are probably what's going to win back consumers.

So one is just including more chicken, which has been on a kind of multi-year rise in Americans' hearts.

So Americans love.

Love for red meat does seem to really be shifting.

Another is to lean into sectors that have been more successful.

So one is coffee, where McDonald's is trying to win back market share, and another is energy drinks and fancy sodas.

So there's a bit of premiumization that's also going on as they attempt to figure out how we can give consumers something that they value more.

That way we don't have to necessarily lower prices.

And is that gonna work long term?

Only time will tell.

So those kind of longer term menu changes and changes to the kind of value equation will take possibly quarters, if not years, to roll out.

But certainly it doesn't seem like the headwinds of health consciousness and inflation are going away anytime soon.

So we'll see if these new kind of more

Meaningful strategic shifts will do the trick.

Sure, thank you very much.

Thanks very much, Rosie.

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