Sherri Fishman
speaker
197 appearances
1 recordings
1 series
first heard Mar 2011
last heard Mar 2011
Sherri Fishman’s voice in public audio — every appearance, attributed to the second.
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Appearances
It's one that needs to be made.
And by doing so and illustrating reasons why, you know, from another person's perspective, instead of me telling them they have to do it, you know, I'm giving them examples, case studies.
Now, the case studies have truly helped.
For me to just talk to them and say, you need to do this, they're wondering why.
By letting them talk to actual references, by walking them through case studies of what a company went through before and how it helped increase their customer loyalty, their fan base, and just it was a program that
It's something that we've done for several of our clients.
And I have to say that especially exciting is when we do a program for a client that really had trepidations about it, and then they come across and they realize how easy it is to have a contest.
or, you know, to really do something with their fans, not just have fans.
Because, you know, we all know that.
It's just to have fans is nothing.
You can get fans, but if you're not actually actively working with them and getting responses from them, then that's really not what social media is.
But they don't understand it until they do it.
So if we walk them through the case studies, they get it.
And that's really how it is.
Instead of me just getting on my soapbox and saying, you must do this, it's not going to work, you know, they don't want to listen to me.
So that's kind of how I find it.
The thing
What's
not only helps us together, it helps us when we're apart too.
That's what keeps us happy all around because we do separate things.
Showing 141–160 of 197 · page 8 of 10
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