Sian Murray

And then through a friend, I was introduced to Amy, who ended up being my business partner.

And she was like, oh, I've got this idea, Just Add Water Cleaning products.

You know, I can do all the operations and kind of the financial side of things, but I need someone to bring the brand to life.

And I was like, yeah, okay, let's see how it goes.

And I remember she said...

Either I can pay you or you can be a co-founder.

And I was like 25 at the time.

And I was like, look, I really can't afford to not be paid.

So you just pay me.

Just pay me and you can be the founder.

And then COVID happened.

And so I lost all my other work.

And all of a sudden I moved on to JobKeeper.

And so it was this like just divine timing.

It was so bizarre.

So I was able to spend a year working on Pleasant State while getting JobKeeper.

And it meant that I could really dive into it with Amy and become a co-founder.

And it just escalated really quickly.

It just kind of snowballed.

If there was ever a time to launch low-tox sustainable cleaning products, the start of COVID was weirdly the perfect time.