Sian Murray

So if I do it again, we'll find out.

It's slogs.

But it was just like, I know it will always be hard, but it just felt we were always fighting this huge battle.

And we constantly thought, oh, this is it.

This is like, this is going to be finally like, this is what's going to change things.

This will be our big break.

I have a really good example.

So we were told by our PR agency early on that we were going to be on the cover of Better Homes and Gardens.

And we were like, holy crap, that's massive.

And so we were like, okay, well, we need to get some more stock.

We need to do this, yada, yada.

So yeah, we invested in more inventory.

We made sure we were prepped.

And then that came out and it was one of our bottles in like a cleaning caddy.

So you could only see...

the colour at the top and the trigger, no logo, no reference to us at all.

Like it was nothing.

And it had been built up as this like huge cover piece.

We were like trying to figure out what, anyway, and that constantly happened.

I just think we would get really excited by things and invest in it.