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Sian Murray

๐Ÿ‘ค Speaker
447 total appearances

Appearances Over Time

Podcast Appearances

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

And then it wouldn't come through.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

And there was just lots of little things like that that happened.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

But anyway, we still had incredible success in a lot of other ways.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

Like we won Telstra Best of Business Awards in Queensland, which was amazing.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

And we had really great growth.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

And like I said, we had a lot of people invest in the business too.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

So a lot of good stuff happened.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

But after we raised that capital, we invested really heavily in growth.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

Um, and a big part of that was a retail strategy.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

And unfortunately it just, it wasn't growing at the rate we thought it would.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

So we put a lot of money into like growing our team, um, retail, sorry, retail packaging.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

Um, and it was just a huge upfront cost.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

And then we went to a big expo in Melbourne and we're like, all right, let's go.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

We did a beautiful stand design.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

And we had like 15, 15, um, stockists come through from that.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

And it was not enough to even cover the expo.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

Yeah, so you have to design the set.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

So we had like our design team helping with that.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

Then we had to build it.

KICPod
How it feels to close down a business - with Pleasant State Co-Founder Sian Murray

Then we all had to fly down because we were based on the Sunshine Coast then.