Sian Murray
๐ค SpeakerAppearances Over Time
Podcast Appearances
And then it wouldn't come through.
And there was just lots of little things like that that happened.
But anyway, we still had incredible success in a lot of other ways.
Like we won Telstra Best of Business Awards in Queensland, which was amazing.
And we had really great growth.
And like I said, we had a lot of people invest in the business too.
So a lot of good stuff happened.
But after we raised that capital, we invested really heavily in growth.
Um, and a big part of that was a retail strategy.
And unfortunately it just, it wasn't growing at the rate we thought it would.
So we put a lot of money into like growing our team, um, retail, sorry, retail packaging.
Um, and it was just a huge upfront cost.
And then we went to a big expo in Melbourne and we're like, all right, let's go.
We did a beautiful stand design.
And we had like 15, 15, um, stockists come through from that.
And it was not enough to even cover the expo.
Yeah, so you have to design the set.
So we had like our design team helping with that.
Then we had to build it.
Then we all had to fly down because we were based on the Sunshine Coast then.