Sian Murray

And then, yeah, just pull back on everything like marketing, all of it.

So I really had to focus on just being as efficient as possible with all of that.

And that kind of got us to a place where we were like just fine.

Like we were just profitable each month because we were burning a lot of cash each month before that.

And then I had Seve, my little bub.

Yeah.

And that was, I managed to take two months off to do that.

So I really had to, I had all the content, all the, because I did all the marketing, all lined up.

And luckily, like that was fine.

And then because I was on paid parental leave from the government, Pleasant State didn't have to pay me.

So that was really helpful too.

But then I was straight back into it and we had a good few months and then it just like, we just started struggling again.

And then every time I tried to scale, it just wouldn't work.

And then yeah, Black Friday, we didn't get what we needed.

And then after that, yeah, I remember that this was the

pin drop moment Amy called me when I was taking Seve who would have been like seven months now to baby gymnastics and she called me and she was like going through it again and because we just are so hopelessly optimistic and so we you kind of have to be yeah you'd get to this point and we always kind of had like

I know that we probably could have, should have called it earlier, but we were just doing everything we could.

And so it was always like a moment where Amy's like, okay, we have to stop.

Like we've gone as far as we can.

If we go any further, we could be in that situation we were in a year ago.