Simon Devlin

And then what happens is you hear in the newspaper, which is happening a lot in Australia at the moment, I'm sure it is in the United States, much love restaurant closing its doors. And that's after three years, four years, five years. And that's because the owner's been sitting on this two-legged stool and not wondering every morning whether – is it going to be a busy day?

And then what happens is you hear in the newspaper, which is happening a lot in Australia at the moment, I'm sure it is in the United States, much love restaurant closing its doors. And that's after three years, four years, five years. And that's because the owner's been sitting on this two-legged stool and not wondering every morning whether – is it going to be a busy day?

And then what happens is you hear in the newspaper, which is happening a lot in Australia at the moment, I'm sure it is in the United States, much love restaurant closing its doors. And that's after three years, four years, five years. And that's because the owner's been sitting on this two-legged stool and not wondering every morning whether – is it going to be a busy day?

Is it going to be a busy week? Is it going to be a busy month? And business just continually goes up and down like that. But with different systemized return paths, with all kinds of different return paths, which include membership continuity, that completely changes. You can pay your rent –

Is it going to be a busy week? Is it going to be a busy month? And business just continually goes up and down like that. But with different systemized return paths, with all kinds of different return paths, which include membership continuity, that completely changes. You can pay your rent –

Is it going to be a busy week? Is it going to be a busy month? And business just continually goes up and down like that. But with different systemized return paths, with all kinds of different return paths, which include membership continuity, that completely changes. You can pay your rent –

It's my goal with the embassy that we actually are making the repayments on the building from our continuity program. So then that changes the whole dynamic.

It's my goal with the embassy that we actually are making the repayments on the building from our continuity program. So then that changes the whole dynamic.

It's my goal with the embassy that we actually are making the repayments on the building from our continuity program. So then that changes the whole dynamic.

it's insane the revenue from that we never could have matched in bringing new people in the front door ever you know what i mean it's crazy and that's the and that is the true lifetime value right that that is the thing i actually um took our framework and wanted to know whether i could take it online so i'm i kind of the opposite of going back from off down yeah right so i was like okay

it's insane the revenue from that we never could have matched in bringing new people in the front door ever you know what i mean it's crazy and that's the and that is the true lifetime value right that that is the thing i actually um took our framework and wanted to know whether i could take it online so i'm i kind of the opposite of going back from off down yeah right so i was like okay

it's insane the revenue from that we never could have matched in bringing new people in the front door ever you know what i mean it's crazy and that's the and that is the true lifetime value right that that is the thing i actually um took our framework and wanted to know whether i could take it online so i'm i kind of the opposite of going back from off down yeah right so i was like okay

could I do experience and engagement? So I knew I could do return path and I knew I could do offer, but could I take the experience and engagement online and therefore get the same kind of jet fuel propulsion into my return path? Sorry, I keep hitting the mic. And so I decided to create a completely separate cigar business. So Devlin's is our business. And call it something completely different.

could I do experience and engagement? So I knew I could do return path and I knew I could do offer, but could I take the experience and engagement online and therefore get the same kind of jet fuel propulsion into my return path? Sorry, I keep hitting the mic. And so I decided to create a completely separate cigar business. So Devlin's is our business. And call it something completely different.

could I do experience and engagement? So I knew I could do return path and I knew I could do offer, but could I take the experience and engagement online and therefore get the same kind of jet fuel propulsion into my return path? Sorry, I keep hitting the mic. And so I decided to create a completely separate cigar business. So Devlin's is our business. And call it something completely different.

Create an attractive character out of thin air. A guy by the name of Joe Box was called cigarbox.com.au. And the attractive character is this guy called Joe Box. Is it somebody you know or is it like a cartoon? No, no, cartoon character. You know, he's really Aussie. G'day, mate. How are you? I'm Joe Box here. And so when we write copy, that's how we write it all, right?

Create an attractive character out of thin air. A guy by the name of Joe Box was called cigarbox.com.au. And the attractive character is this guy called Joe Box. Is it somebody you know or is it like a cartoon? No, no, cartoon character. You know, he's really Aussie. G'day, mate. How are you? I'm Joe Box here. And so when we write copy, that's how we write it all, right?

Create an attractive character out of thin air. A guy by the name of Joe Box was called cigarbox.com.au. And the attractive character is this guy called Joe Box. Is it somebody you know or is it like a cartoon? No, no, cartoon character. You know, he's really Aussie. G'day, mate. How are you? I'm Joe Box here. And so when we write copy, that's how we write it all, right?

Like in g'day, everything's, yeah, how are you, mate? You know, it's kind of Crocodile Hunter meets, you know, Cigar Guy, right? Anyway, so we created this attractive character. And then the only, and cause you can't advertise. So you can't advertise cigars. Yeah. Cause it's anywhere. Just Australia in, in definitely in Australia because the tobacco product, right? So it's illegal to advertise.

Like in g'day, everything's, yeah, how are you, mate? You know, it's kind of Crocodile Hunter meets, you know, Cigar Guy, right? Anyway, so we created this attractive character. And then the only, and cause you can't advertise. So you can't advertise cigars. Yeah. Cause it's anywhere. Just Australia in, in definitely in Australia because the tobacco product, right? So it's illegal to advertise.