Simon Devlin

Like in g'day, everything's, yeah, how are you, mate? You know, it's kind of Crocodile Hunter meets, you know, Cigar Guy, right? Anyway, so we created this attractive character. And then the only, and cause you can't advertise. So you can't advertise cigars. Yeah. Cause it's anywhere. Just Australia in, in definitely in Australia because the tobacco product, right? So it's illegal to advertise.

So we couldn't do, we couldn't drive traffic. And I, and I was not going to use my existing database to, right? So because I wanted to be a completely separate business at different price points as well, mainly focused on the East Coast of Australia. So the only thing that we could do was SEO and word of mouth. So we had to make sure that every person that came in stuck, right? So

So we couldn't do, we couldn't drive traffic. And I, and I was not going to use my existing database to, right? So because I wanted to be a completely separate business at different price points as well, mainly focused on the East Coast of Australia. So the only thing that we could do was SEO and word of mouth. So we had to make sure that every person that came in stuck, right? So

So we couldn't do, we couldn't drive traffic. And I, and I was not going to use my existing database to, right? So because I wanted to be a completely separate business at different price points as well, mainly focused on the East Coast of Australia. So the only thing that we could do was SEO and word of mouth. So we had to make sure that every person that came in stuck, right? So

the first time, first thing that I did was like, okay, how do we, how do we change that whole experiencing? Like you buy something online and there's no human interaction and stuff arrives and all the rest of it. So I created something that I call a lifetime value call. I initially called it a stick call, but, but basically what it is is it was a welcome call.

the first time, first thing that I did was like, okay, how do we, how do we change that whole experiencing? Like you buy something online and there's no human interaction and stuff arrives and all the rest of it. So I created something that I call a lifetime value call. I initially called it a stick call, but, but basically what it is is it was a welcome call.

the first time, first thing that I did was like, okay, how do we, how do we change that whole experiencing? Like you buy something online and there's no human interaction and stuff arrives and all the rest of it. So I created something that I call a lifetime value call. I initially called it a stick call, but, but basically what it is is it was a welcome call.

So the first time you ordered from cigar box, you would actually get a phone call from a team member. And, and originally it was me being Joe box. And, um, And literally just welcomed them to the Cigar Box family. So welcome to the Cigar Box family. So it literally, I'd call you and you'd answer and I'd say, G'day, is that Russell? And you go, yeah. Okay, it's Simon Devlin here.

So the first time you ordered from cigar box, you would actually get a phone call from a team member. And, and originally it was me being Joe box. And, um, And literally just welcomed them to the Cigar Box family. So welcome to the Cigar Box family. So it literally, I'd call you and you'd answer and I'd say, G'day, is that Russell? And you go, yeah. Okay, it's Simon Devlin here.

So the first time you ordered from cigar box, you would actually get a phone call from a team member. And, and originally it was me being Joe box. And, um, And literally just welcomed them to the Cigar Box family. So welcome to the Cigar Box family. So it literally, I'd call you and you'd answer and I'd say, G'day, is that Russell? And you go, yeah. Okay, it's Simon Devlin here.

Well, I wouldn't say Simon Devlin. I would say it's Joe here from Cigar Box. And just saw you placed your first order with us and wanted to give you a call and welcome you to the Cigar Box family. Now, it was not an add-to-cart call, which goes against the grain a little. That's plugging the experience part you're missing. Exactly.

Well, I wouldn't say Simon Devlin. I would say it's Joe here from Cigar Box. And just saw you placed your first order with us and wanted to give you a call and welcome you to the Cigar Box family. Now, it was not an add-to-cart call, which goes against the grain a little. That's plugging the experience part you're missing. Exactly.

Well, I wouldn't say Simon Devlin. I would say it's Joe here from Cigar Box. And just saw you placed your first order with us and wanted to give you a call and welcome you to the Cigar Box family. Now, it was not an add-to-cart call, which goes against the grain a little. That's plugging the experience part you're missing. Exactly.

And then we would just say to them, hey, just to let you know what happens, what's happening, we're packing your beautiful cigars today and we'd always make sure we ship same day. And we're going to send that out and you're going to get an email letting you know about all of that. And, you know, do you have any questions? And they'll be like, oh, wow, thank you so much for calling.

And then we would just say to them, hey, just to let you know what happens, what's happening, we're packing your beautiful cigars today and we'd always make sure we ship same day. And we're going to send that out and you're going to get an email letting you know about all of that. And, you know, do you have any questions? And they'll be like, oh, wow, thank you so much for calling.

And then we would just say to them, hey, just to let you know what happens, what's happening, we're packing your beautiful cigars today and we'd always make sure we ship same day. And we're going to send that out and you're going to get an email letting you know about all of that. And, you know, do you have any questions? And they'll be like, oh, wow, thank you so much for calling.

Like I've never got a call before when I've purchased something online. And often they'd have questions, and often they would do their own ad to cart, but it was completely different. And then I would say to them, whereabouts are you on your cigar journey? And they might say, oh, look, I'm just starting out.

Like I've never got a call before when I've purchased something online. And often they'd have questions, and often they would do their own ad to cart, but it was completely different. And then I would say to them, whereabouts are you on your cigar journey? And they might say, oh, look, I'm just starting out.

Like I've never got a call before when I've purchased something online. And often they'd have questions, and often they would do their own ad to cart, but it was completely different. And then I would say to them, whereabouts are you on your cigar journey? And they might say, oh, look, I'm just starting out.

And we'll say, do you want us to send you some fact sheets on carting and lighting or enjoying your cigar? I've been smoking cigars for a long time. We'd say, hey, do you want us to send you a fact sheet on pairing your beverages with cigars? And they'd go, oh, wow, that's amazing. And then they'd get a follow-up email straight away, and then they would actually go into a 11-email welcome sequence.