Simon Devlin

Now, 90% of the time they go, all right, I'll keep it. They'll keep it, right? Yeah. But that experience and engagement they have not experienced before and it completely changes the model. And we took that business from literally zero to now doing, you know, over a million dollars a year in a couple of years.

Now, 90% of the time they go, all right, I'll keep it. They'll keep it, right? Yeah. But that experience and engagement they have not experienced before and it completely changes the model. And we took that business from literally zero to now doing, you know, over a million dollars a year in a couple of years.

Now, 90% of the time they go, all right, I'll keep it. They'll keep it, right? Yeah. But that experience and engagement they have not experienced before and it completely changes the model. And we took that business from literally zero to now doing, you know, over a million dollars a year in a couple of years.

And now we're adding in the true continuity program, which is our new thing, which is a cigar of the month. So at this point that, that online, if there's no continuity, that's just a straight. Yeah. So we, so we have an offer that we send out every week, which is called the weekly Ligador, which is, so Ligador means master blender. Actually, most people, cigar people don't know that. Yeah.

And now we're adding in the true continuity program, which is our new thing, which is a cigar of the month. So at this point that, that online, if there's no continuity, that's just a straight. Yeah. So we, so we have an offer that we send out every week, which is called the weekly Ligador, which is, so Ligador means master blender. Actually, most people, cigar people don't know that. Yeah.

And now we're adding in the true continuity program, which is our new thing, which is a cigar of the month. So at this point that, that online, if there's no continuity, that's just a straight. Yeah. So we, so we have an offer that we send out every week, which is called the weekly Ligador, which is, so Ligador means master blender. Actually, most people, cigar people don't know that. Yeah.

It was kind of a name I was looking for a name. Spanish for master blender. It's called Ligador, which is a seven or eight stick offer. And we will throw in a couple of other things with it as well. And it changes every week. And, you know, people, we just send that out and we go deep on the stories behind all the cigars as well.

It was kind of a name I was looking for a name. Spanish for master blender. It's called Ligador, which is a seven or eight stick offer. And we will throw in a couple of other things with it as well. And it changes every week. And, you know, people, we just send that out and we go deep on the stories behind all the cigars as well.

It was kind of a name I was looking for a name. Spanish for master blender. It's called Ligador, which is a seven or eight stick offer. And we will throw in a couple of other things with it as well. And it changes every week. And, you know, people, we just send that out and we go deep on the stories behind all the cigars as well.

Like not just going, this cigar is like this and it tastes like this. No, we do the storytelling, right? Yeah.

Like not just going, this cigar is like this and it tastes like this. No, we do the storytelling, right? Yeah.

Like not just going, this cigar is like this and it tastes like this. No, we do the storytelling, right? Yeah.

um and that just changes everything so now we are now launching the continuity program which is called uh family of the leaf so joe joe's always talking about brother leaf you're a brother of the leaf or fellow brother of the leaf or sister of the leaf um so we're creating family of the leaf which is the which is the cigar box a month which you sign up for with three different levels and um and that's launching early next year as well so that's cool you're the price

um and that just changes everything so now we are now launching the continuity program which is called uh family of the leaf so joe joe's always talking about brother leaf you're a brother of the leaf or fellow brother of the leaf or sister of the leaf um so we're creating family of the leaf which is the which is the cigar box a month which you sign up for with three different levels and um and that's launching early next year as well so that's cool you're the price

um and that just changes everything so now we are now launching the continuity program which is called uh family of the leaf so joe joe's always talking about brother leaf you're a brother of the leaf or fellow brother of the leaf or sister of the leaf um so we're creating family of the leaf which is the which is the cigar box a month which you sign up for with three different levels and um and that's launching early next year as well so that's cool you're the price

points will be those three levels yeah so um so we we need to really finalize it um but i think it'll be 197 297 and 597 that's a monthly or quarterly monthly people have 597 a month in cigars do you know what cigars in australia are crazy expensive like because the tax is really really high like your average cigars you know 50 60 70 dollars really yeah yeah i had no idea yeah

points will be those three levels yeah so um so we we need to really finalize it um but i think it'll be 197 297 and 597 that's a monthly or quarterly monthly people have 597 a month in cigars do you know what cigars in australia are crazy expensive like because the tax is really really high like your average cigars you know 50 60 70 dollars really yeah yeah i had no idea yeah

points will be those three levels yeah so um so we we need to really finalize it um but i think it'll be 197 297 and 597 that's a monthly or quarterly monthly people have 597 a month in cigars do you know what cigars in australia are crazy expensive like because the tax is really really high like your average cigars you know 50 60 70 dollars really yeah yeah i had no idea yeah

So, yeah, you got to really love them. But mind you, the average wage in Australia is a lot higher than it is in the U.S. What's your margin on that? What should I say? Maybe not. I don't know. Yeah, it's reasonably healthy. Let's just say that.

So, yeah, you got to really love them. But mind you, the average wage in Australia is a lot higher than it is in the U.S. What's your margin on that? What should I say? Maybe not. I don't know. Yeah, it's reasonably healthy. Let's just say that.