Simon Devlin

So, yeah, you got to really love them. But mind you, the average wage in Australia is a lot higher than it is in the U.S. What's your margin on that? What should I say? Maybe not. I don't know. Yeah, it's reasonably healthy. Let's just say that.

Okay. Experience engagement. So we write it as a Venn diagram because they are overlapping circles. You know, what becomes part of your experience engagement becomes part of your return path, becomes part of your offer. And the bigger you make those circles, the closer they come in together and the faster they spin and throw off cash. You know, so it's experience, return path, and offer.

Okay. Experience engagement. So we write it as a Venn diagram because they are overlapping circles. You know, what becomes part of your experience engagement becomes part of your return path, becomes part of your offer. And the bigger you make those circles, the closer they come in together and the faster they spin and throw off cash. You know, so it's experience, return path, and offer.

Okay. Experience engagement. So we write it as a Venn diagram because they are overlapping circles. You know, what becomes part of your experience engagement becomes part of your return path, becomes part of your offer. And the bigger you make those circles, the closer they come in together and the faster they spin and throw off cash. You know, so it's experience, return path, and offer.

And once you start laying that framework over your business in terms of retail or hospitality, and in fact, a number of my friends who have other businesses, they're like, no, no, no, mate, this works in everything. But that's what I know. You will just be picking the diamonds out because you realize where you can tweak things. You know, oh, we actually do experience reasonably well

And once you start laying that framework over your business in terms of retail or hospitality, and in fact, a number of my friends who have other businesses, they're like, no, no, no, mate, this works in everything. But that's what I know. You will just be picking the diamonds out because you realize where you can tweak things. You know, oh, we actually do experience reasonably well

And once you start laying that framework over your business in terms of retail or hospitality, and in fact, a number of my friends who have other businesses, they're like, no, no, no, mate, this works in everything. But that's what I know. You will just be picking the diamonds out because you realize where you can tweak things. You know, oh, we actually do experience reasonably well

But now I know why that person is amazing and that person is not. So we need to find some more of those people. Or, okay, I have great experience and engagement. I have a good offer, but I don't know where my customers are coming from. So, okay, I need to put a membership in it. So that's the other thing too. I'm always saying to people, don't think subscription. Think membership.

But now I know why that person is amazing and that person is not. So we need to find some more of those people. Or, okay, I have great experience and engagement. I have a good offer, but I don't know where my customers are coming from. So, okay, I need to put a membership in it. So that's the other thing too. I'm always saying to people, don't think subscription. Think membership.

But now I know why that person is amazing and that person is not. So we need to find some more of those people. Or, okay, I have great experience and engagement. I have a good offer, but I don't know where my customers are coming from. So, okay, I need to put a membership in it. So that's the other thing too. I'm always saying to people, don't think subscription. Think membership.

There's a difference. You know, you can subscribe to something and turn it on and off. But with a membership, the pain of disconnect is greater because you're actually got to be part of something. So we actually have something called the Lifetime Value Pyramid. So the idea is obviously the money is in the list, right? But it's actually the money is actually not in the list.

There's a difference. You know, you can subscribe to something and turn it on and off. But with a membership, the pain of disconnect is greater because you're actually got to be part of something. So we actually have something called the Lifetime Value Pyramid. So the idea is obviously the money is in the list, right? But it's actually the money is actually not in the list.

There's a difference. You know, you can subscribe to something and turn it on and off. But with a membership, the pain of disconnect is greater because you're actually got to be part of something. So we actually have something called the Lifetime Value Pyramid. So the idea is obviously the money is in the list, right? But it's actually the money is actually not in the list.

It's in your relationship to the list, right? Experience and engagement is what changes that. So at the top, we have customer and client. So at the top, we have list, which is really cold. No one wants to say like, hey, Russell, he's on my list. Let me introduce him. Customer and client. Then we have herd. Then we have tribe. Then we have community.

It's in your relationship to the list, right? Experience and engagement is what changes that. So at the top, we have customer and client. So at the top, we have list, which is really cold. No one wants to say like, hey, Russell, he's on my list. Let me introduce him. Customer and client. Then we have herd. Then we have tribe. Then we have community.

It's in your relationship to the list, right? Experience and engagement is what changes that. So at the top, we have customer and client. So at the top, we have list, which is really cold. No one wants to say like, hey, Russell, he's on my list. Let me introduce him. Customer and client. Then we have herd. Then we have tribe. Then we have community.

And finally, we have the richest vein, which is what we call BFMs, which is business family members. So you're part of the ClickFunnels family. you're part of the magnetic marketing family. And it's where they not only feel like that, but they're treated like that as well. It's where they identify like that. I mean, your funnel hackers, they're your BFMs.

And finally, we have the richest vein, which is what we call BFMs, which is business family members. So you're part of the ClickFunnels family. you're part of the magnetic marketing family. And it's where they not only feel like that, but they're treated like that as well. It's where they identify like that. I mean, your funnel hackers, they're your BFMs.

And finally, we have the richest vein, which is what we call BFMs, which is business family members. So you're part of the ClickFunnels family. you're part of the magnetic marketing family. And it's where they not only feel like that, but they're treated like that as well. It's where they identify like that. I mean, your funnel hackers, they're your BFMs.

And they're the most hyper-responsive to your offer is where you could get them into BFMs. And it's the experience engagement circle that pushes them down that path.