Simon Devlin

And they're the most hyper-responsive to your offer is where you could get them into BFMs. And it's the experience engagement circle that pushes them down that path.

And they're the most hyper-responsive to your offer is where you could get them into BFMs. And it's the experience engagement circle that pushes them down that path.

Yeah, I said to a mate of mine, he had a purely online, actually a guy that I met, had a purely online business. And I asked him, and it was reasonably sizable, I said, how many people do you have in customer service? And he said, I have four. And I said, what do they do? And he's like, I mainly answer calls, what's happening with this? How does that feel? You know, all the rest of it.

Yeah, I said to a mate of mine, he had a purely online, actually a guy that I met, had a purely online business. And I asked him, and it was reasonably sizable, I said, how many people do you have in customer service? And he said, I have four. And I said, what do they do? And he's like, I mainly answer calls, what's happening with this? How does that feel? You know, all the rest of it.

Yeah, I said to a mate of mine, he had a purely online, actually a guy that I met, had a purely online business. And I asked him, and it was reasonably sizable, I said, how many people do you have in customer service? And he said, I have four. And I said, what do they do? And he's like, I mainly answer calls, what's happening with this? How does that feel? You know, all the rest of it.

And I said, oh, how quickly do you ship? And he's like, oh, we ship within two or three days. And I'm like, okay, take your two best customer service people, And just have them call every single person on their first order and do this lifetime value call, this welcome call. And then fire the other two people. Solve all your problems. Because you don't need them anymore.

And I said, oh, how quickly do you ship? And he's like, oh, we ship within two or three days. And I'm like, okay, take your two best customer service people, And just have them call every single person on their first order and do this lifetime value call, this welcome call. And then fire the other two people. Solve all your problems. Because you don't need them anymore.

And I said, oh, how quickly do you ship? And he's like, oh, we ship within two or three days. And I'm like, okay, take your two best customer service people, And just have them call every single person on their first order and do this lifetime value call, this welcome call. And then fire the other two people. Solve all your problems. Because you don't need them anymore.

Because you're not going to get the inbound. because they're like, oh, wow, like I already know what's happening. You know, plus I said, get all your people, put them into your warehouse and get to shipping same day. People think that Amazon win because of price. It's not. Amazon worked out and they actually got it from really the company that bought Zappos, but they worked out

Because you're not going to get the inbound. because they're like, oh, wow, like I already know what's happening. You know, plus I said, get all your people, put them into your warehouse and get to shipping same day. People think that Amazon win because of price. It's not. Amazon worked out and they actually got it from really the company that bought Zappos, but they worked out

Because you're not going to get the inbound. because they're like, oh, wow, like I already know what's happening. You know, plus I said, get all your people, put them into your warehouse and get to shipping same day. People think that Amazon win because of price. It's not. Amazon worked out and they actually got it from really the company that bought Zappos, but they worked out

They needed experience and engagement, but the best way for them to do that was to get the product to someone as quickly as possible and make a no questions returns policy. They were the two things that actually matter more than price. And, you know, that makes, so people don't need to compete on price all the time. They just need to compete on customer service and speed of delivery.

They needed experience and engagement, but the best way for them to do that was to get the product to someone as quickly as possible and make a no questions returns policy. They were the two things that actually matter more than price. And, you know, that makes, so people don't need to compete on price all the time. They just need to compete on customer service and speed of delivery.

They needed experience and engagement, but the best way for them to do that was to get the product to someone as quickly as possible and make a no questions returns policy. They were the two things that actually matter more than price. And, you know, that makes, so people don't need to compete on price all the time. They just need to compete on customer service and speed of delivery.

That's so cool. That's it.

That's so cool. That's it.

That's so cool. That's it.

Yeah, so the book officially comes out in February. Um, it's, uh, if you go to simondevlin.com forward slash book, or you can actually go to the two legged stool book.com, um, either one, um, you can, uh, start, uh, ordering a pre-copy. And if they're down in Perth, they can order some cigars or come to the shop and, Absolutely. Upgrade to the top level of membership.

Yeah, so the book officially comes out in February. Um, it's, uh, if you go to simondevlin.com forward slash book, or you can actually go to the two legged stool book.com, um, either one, um, you can, uh, start, uh, ordering a pre-copy. And if they're down in Perth, they can order some cigars or come to the shop and, Absolutely. Upgrade to the top level of membership.

Yeah, so the book officially comes out in February. Um, it's, uh, if you go to simondevlin.com forward slash book, or you can actually go to the two legged stool book.com, um, either one, um, you can, uh, start, uh, ordering a pre-copy. And if they're down in Perth, they can order some cigars or come to the shop and, Absolutely. Upgrade to the top level of membership.