Simon Kingston

And there must have been, I mean, in that post-pandemic period, I mean, it was a sort of perennial headline, the number of pets that had been bought during the pandemic who were being neglected or abandoned. I mean, your people must have been encountering some of that and must in a way have been the front line for some of that.

And there must have been, I mean, in that post-pandemic period, I mean, it was a sort of perennial headline, the number of pets that had been bought during the pandemic who were being neglected or abandoned. I mean, your people must have been encountering some of that and must in a way have been the front line for some of that.

There were a couple of things Tibby did last week that made me question that commitment, but yes.

There were a couple of things Tibby did last week that made me question that commitment, but yes.

There were a couple of things Tibby did last week that made me question that commitment, but yes.

And as that's underway, because it's an extraordinarily compelling proposition, the breadth of the offering, and clearly differentiates you from people who are merely engaged in the retail side of it. But what was the conversation with your customers like along the way? And how much did that shape the way the integration and the consumer-centric bits of that played out?

And as that's underway, because it's an extraordinarily compelling proposition, the breadth of the offering, and clearly differentiates you from people who are merely engaged in the retail side of it. But what was the conversation with your customers like along the way? And how much did that shape the way the integration and the consumer-centric bits of that played out?

And as that's underway, because it's an extraordinarily compelling proposition, the breadth of the offering, and clearly differentiates you from people who are merely engaged in the retail side of it. But what was the conversation with your customers like along the way? And how much did that shape the way the integration and the consumer-centric bits of that played out?

And wrapped up in that purpose is a commitment to sustainability externally. And you've got some pretty punchy targets. How did you choose them? How did you decide how that component of purpose was going to be realized?

And wrapped up in that purpose is a commitment to sustainability externally. And you've got some pretty punchy targets. How did you choose them? How did you decide how that component of purpose was going to be realized?

And wrapped up in that purpose is a commitment to sustainability externally. And you've got some pretty punchy targets. How did you choose them? How did you decide how that component of purpose was going to be realized?

And on that, how do you see your role in educating and changing your customers' behavior? Because there's a fine line between informing and directing, isn't there?

And on that, how do you see your role in educating and changing your customers' behavior? Because there's a fine line between informing and directing, isn't there?

And on that, how do you see your role in educating and changing your customers' behavior? Because there's a fine line between informing and directing, isn't there?

And the currency of trust you must have is really striking, particularly at this moment in social time.

And the currency of trust you must have is really striking, particularly at this moment in social time.

And the currency of trust you must have is really striking, particularly at this moment in social time.

Is he supposed to have one of those?

Is he supposed to have one of those?

Is he supposed to have one of those?