Simon Lehmann
speaker
4,796 appearances
22 recordings
1 series
first heard Mar 2026
last heard 11 Aug
Simon Lehmann’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 22 in all, peaking in Jun 2026 with 5.
Appearances
More units, more markets, more automation.
But if the real advantage is not owning more homes, but owning the guest relationship.
In this episode, I'm joined by Matthew Orley, CEO of Red Cottage, to talk about brand, loyalty, membership, direct bookings, and why human communication may become the strongest mode.
In a world full of AI and automation.
And if this conversation makes you rethink your own guest strategy, you can book a consultation with me through the link in the description.
SGR Global Unlocked is supported by Breezeway.
As guest expectations rise, standards tighten, and operational execution has become a key differentiator in short-term rentals, Breezeway provides technology designed to help professional operators.
providers deliver consistent property care.
Safety and quality at scale.
Thank you to Breezeway for supporting the professional evolution of our industry.
Welcome back to STR Global Unlock.
I'm Simon Lehman, and today Matt Orley, CEO of Red Cottage, a curated brand of unique stays across the US Northeast.
What's different is the order he did it in.
Guest first, owner second.
We're talking about why brand and owning the guest might be the most underrated moat in this industry, what everyone gets wrong about loyalty and what it takes to stop renting your guests and start owning them.
Matt, it's great to have you on the show.
Before we kick this off, we do a quick rapid fire together.
Yeah, that's great.
That's already a great segue.
I'm sure we'll talk about that as well because that's what people forget.
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