Simon Rogers

speaker
419 appearances 1 recordings 1 series first heard Aug 2026 last heard 2 Aug

Simon Rogers’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

Appearances

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What I would like is I'd like it to be in Google Trends so that we can open that data up.
But I think in the long run, we'll get a fuller picture, definitely, of this next stage of search.
I mean, it's definitely a revolution in the way that we're looking for stuff, for sure.
Yeah, it's interesting.
I mean, I think like, I mean, I would say we don't,
collect data or have data in Google Trends of what happens when somebody searches something.
All we know is what they search for.
That's what Google Trends will tell you.
And with the data we're looking at now, that's AI mode data, which when you go into an AI mode search, which is when you go deeper with AI,
so i can't tell you too much about that but i can tell you the initial stage of somebody going into search and looking for something you know if ai is integrated into search that becomes part of that process so we don't you wouldn't see that in trends i think of like the end result of that search you only get the beginning we get the beginning of the journey you know it's that snapshot of the beginning of the journey and i call it in the book like a family portrait of humankind i mean that's
what it is from that snapshot of what we're looking for.
I can't tell you whether we find it or not.
That's so interesting.
It's interesting to me because I'm not a proper analyst.
really in my compared to people i work with who are proper statisticians i think my strength is like seeing an insight and story making turning that into something that you can use and data on its own is just data it's just dead really until you can do something with it i think there is a this is why i hate dashboards just generally as a sidetrack because i think dashboards google loves the dashboards though everybody loves dashboard like but i don't love them because i think
They just give you too much stuff.
They give you everything, and what you need is something that tells you something.
This is a broader question for data storytelling more generally.
I think the gift of editing is really important when you're telling your story.
There's no point giving everybody every cough and spit of every little thing.
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