Simon Rogers

The things that we do in search are things that everybody else does too.

And we may not realize it.

We may think we're the only person looking for something.

But actually, you're often part of a community whether you realize it or not.

The second thing I would say is we're really seeing a big spike in people wanting to help others.

And you see this in search where people search for how to help or how to donate after a crisis has happened or there's been an earthquake and people want to respond to it.

And you definitely see that coming through in the data.

And then the other thing I would say is that we know a lot less than we think we do.

So essentially, all of the basic things in life that perhaps we feel we should have learned by now, we search for every day, whether it's like, you know, how to tie a tie or how to boil an egg.

So really, we know nothing and we need help to get through our everyday lives.

Absolutely.

And people, you find that people search for how to fix, say, or how do I do this?

And often those things are not necessarily around themselves, but they're around others, like how to help maybe somebody with anxiety.

You can really see that in the data.

So we did a project where we looked at what people search for how to fix in different countries.

And in the US, it's things like light bulbs and windows.

And in France, it's toilets.

You know, it's like there are things that are same in the way we search and there are things that are very different around the world.

in the way that people search.

This all tells us something.