Simon Rogers

But a lot of searches are about everyday stuff.

And the other thing about it is it's incredibly ephemeral.

So you might be searching for Tom Cruise movies one moment.

The next you'll be searching for trying to understand why a story's in the news or how to help somebody in your family.

So I'd say that it just kind of reflects us in our weirdnesses and that we search for one thing one second and another completely different thing a second later.

how often do p how many times how often do people search google oh when there are billions every day i mean i don't know the total numbers because it's always changing so i can't tell you how many there are on a given day but i can compare one place to another place um so you can compare a big city to a small one for instance and where most of where's the biggest hub of google searches

I mean, it just reflects population really.

So if you did a map of the world in Google searches, what you would see is basically just reflects where humans are.

Where people are, they're gonna be searching and you can definitely see that through the data.

I hate to tell you that basically most searches are pretty normal.

The stuff that we all do, whether it's like parenting or food or health or pets or grief even, because most of the searches we do are things that we all have in common.

Obviously, you know, weird stuff happens in the world.

There's weird data.

But the other thing about Google Trends data is that it's...

Because it's aggregated and there's all these privacy restrictions put in, we can't see trends that are just done by one or two people.

We can only see trends that are done by the population as a whole.

I'm afraid not from the Google trend, for sure.

Yeah, definitely.

And what we see is there's a real kind of variation around the day, but there are things that are very common.

Like, for instance, people search for the words baby and sleep around 2 in the morning and emergency room about 4 in the morning.