Simon Rogers

But then during the day, it's people searching for lunch or dinner or when to go to the gym or even things like at night, searches tend to get more kind of metaphysical, like, why am I here?

searches, those kind of things would spike at night.

So we're creatures of habit in that we tend to do certain things around the same time, but there is really a calendar of the way we search.

And it goes for the year as well.

Like, for instance, the peak for learning to play piano is around Christmas because I guess people are learning to play piano for Christmas.

So there are things that just pop up at the same time every minute or every day or even every year.

I would say so.

We're still really early in this process of going through the data.

And AI data has only really been around for a year or so.

So we don't have a lot to go on.

But my feeling, and maybe I'm wrong in this and we'll see, is that actually it's not necessarily changing what people search for.

But there is a revolution in the way that you search.

So queries are getting a lot longer, for instance.

You know, you might search, instead of searching for a restaurant near me, you might search for a Vietnamese restaurant near me where I can get a stay till 10 with a large group and take a birthday cake.

You know, you'll add a lot more detail to those queries.

I'd also say there's kind of a cognitive offloading going on where we'll ask AI to do the work for us around all of the search work that we might have done ourselves in the past.

what surprises you about this what what have you when you look at the data what are you going god i didn't see that coming i mean i guess like when i started writing it i didn't necessarily think you know it's this is quite an optimistic book i guess and i didn't know that that's what was going to happen i definitely felt that um

Yeah, I was just interested in seeing what the data showed.

But partly because I guess the first chapter I wrote was actually the grief chapter, and it was something I did just after my mama died.

And so I thought, well, this will be the hardest one to write, and it's very personal to me.