Simon Rogers

I kind of started diving into the data, and it really showed me how, even though I felt terribly alone in that moment,

quite lonely, I guess, in that moment.

I wasn't the only person doing it.

I wasn't the only person searching for those things.

And I think we see that often.

And a lot of the search is around how to help somebody in that situation.

So really for me then, I started seeing that actually maybe this tells us that things are a little bit better or people are a little bit kinder than we think they are because often we're searching for how to help others.

And it was kind of reassuring to me actually when I was in that situation where I could see I wasn't the only person doing something.

Wow.

I mean, I can still remember the first time I used Google Search back in, like, the late 90s.

We only have Google Trends data going back to 2004, which is still pretty...

amazing because we've got this, you know, decades of data there and it's something we didn't have before and it's publicly available.

So we can all look at it and we can all search it and we can all see how the rest of the world is looking for stuff.

But yeah, really, the data itself that we have goes back to 2004 and you can see it in real time or even just like over the whole period.

Well, it's interesting.

I think like some things are obviously different.

Like if you look at, we do this project called Year in Search every year, which is a kind of guide to the year in search.

And, you know, like there are some things, you know, are going to be different.

So obviously different movies, different actors, musicians, all of that sort of thing.

But then there are some things which are kind of resonate the same.