Simon Rogers

Like people definitely search for helping or family stuff or search for stuff around the kids or food.

Yeah, I mean, 15% of searches are brand new each day.

What?

15% of searches each day are brand new, which means they've never been searched before.

So yeah, the data is constantly evolving and changing.

I think some of the big themes have stayed the same.

But yeah, there are always things that are new.

If you look at the top search questions, they include things like people used to search for how to make slime.

It was incredibly popular.

It was one of the top searches.

And there was a concurrent search which went with that, which is how to get slime out of the carpet.

So you can see those moments where things change because they're fatty or they're trendy.

Maybe the boo-boos fit into that this year.

But then the big questions, those big moments are definitely resonant and they continue right the way through.

Yeah, apparently not.

I mean, I guess like all the variables in humans, right, that there's always new situations for people.

Obviously, some things are going to be new because their names or things that didn't exist before.

But you definitely see there's like, we're always striving to kind of understand the world around us.

And that is something you can definitely see in the data.

I think it's all personal, really, in a way.