Simon Rogers

So it's a weird mix of the personal and the public.

Because I guess when you search for something, it's a genuine expression of interest.

You're not presenting yourself like you might do with social media.

What you're doing is you're saying, this is what I genuinely care about.

But what you care about is always personal to you, too.

You get an amazing picture of who we are as humans that way.

Oh, right now, if you look today, a lot of searches around flight cancellations.

There's a spike in searches for Olympic tickets at the moment going on.

You can see a lot of this data, but it changes constantly.

So I'm telling you this now, within half an hour, it'll be completely different, I'm sure.

And when you see there are big stories happening in the world, people want to understand what they're about and so on.

So you definitely see it reflected in the news too.

It is, isn't it?

I mean, I think that's what really shone through in the data to me, I guess, is that you could see how this has become so much a part of people's everyday lives.

I mean, it's just how varied it is.

You think you know people, but really we don't.

I mean, like some of the stuff is just weird to me.

Like one of the top searched animals for can I keep dot, dot, dot as a pet is a panda.

Now, I don't think you can keep a panda as a pet, really.

But the fact that people are searching for that is hilarious to me.