Simon Rogers

speaker

267 appearances 3 recordings 3 series first heard May 2026 last heard 7 Jun

Simon Rogers’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in May 2026 with 2.

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Something You Should Know · The Science of Getting Lucky & What People Secretly Google · 7 May 2026 podcast

There's weird data.

But the other thing about Google Trends data is that it's...

Because it's aggregated and there's all these privacy restrictions put in, we can't see trends that are just done by one or two people.

We can only see trends that are done by the population as a whole.

I'm afraid not from the Google trend, for sure.

Yeah, definitely.

And what we see is there's a real kind of variation around the day, but there are things that are very common.

Like, for instance, people search for the words baby and sleep around 2 in the morning and emergency room about 4 in the morning.

But then during the day, it's people searching for lunch or dinner or when to go to the gym or even things like at night, searches tend to get more kind of metaphysical, like, why am I here?

searches, those kind of things would spike at night.

So we're creatures of habit in that we tend to do certain things around the same time, but there is really a calendar of the way we search.

And it goes for the year as well.

Like, for instance, the peak for learning to play piano is around Christmas because I guess people are learning to play piano for Christmas.

So there are things that just pop up at the same time every minute or every day or even every year.

I would say so.

We're still really early in this process of going through the data.

And AI data has only really been around for a year or so.

So we don't have a lot to go on.

But my feeling, and maybe I'm wrong in this and we'll see, is that actually it's not necessarily changing what people search for.

But there is a revolution in the way that you search.

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