Simon Rogers

Yeah, not in Britain.

Yeah, I think Google Trendsator is available.

It's something you can see and anybody can use it.

And I think that's like...

a really powerful thing.

So it's really about the imagination of the people who are looking.

I would never have thought to look for that, for instance.

But I'm not a culinary expert, so you can imagine if you're that person, you've got that knowledge and expertise, you can bring that knowledge to combine it with the search data.

And yeah, it starts to get really interesting.

Yeah, I mean, some things are obvious that would never change, I guess, like the weather.

People always search for the weather.

It's consistent.

Or even how to tell the time and things like that you see spiking in different places, which one of the spikes I found when I was looking for this was how to tell time drunk.

Which is a real search.

How to tell time drunk?

Yeah, it's a real search.

And apparently the top place search for that is London, which does not surprise me at all, being a Brit.

But yeah, I think there are some things that are very constant and definitely a lot of those around helping and help.

And also the ways we live our lives, whether it's music or parenting or pets or any of those things that are just part of all of our worlds.