Simon Sinek
👤 SpeakerAppearances Over Time
Podcast Appearances
It was a semantic debate.
So I went to the people who believed vision comes first.
I said, what's vision?
They said, it's why we get out of bed in the morning.
I went to the people who believe mission comes first.
I said, what's mission?
They said, it's why we do what we do.
And they all gave me the same definitions for all their different things.
I said, great, we'll call it the why.
Now we can all agree.
And because I avoided poorly defined words, and because I avoided words with baggage, like purpose, what ended up happening is the people who needed to listen, listened.
And what I'm super proud of is that concept
took hold.
Like I can open up a newspaper and it'll say, you know, this company clearly doesn't know their why.
They don't know my work.
They don't know me.
And yet it's become part of the vernacular, which is kind of amazing.
And as important as,
You can talk about purpose at work now.
It's a thing.