Simon Sinek

speaker

5,256 appearances 15 recordings 11 series first heard Nov 2024 last heard 18 Jun

Simon Sinek’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 6 in all, peaking in Jun 2026 with 3.

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And she'd come back the following week.

And this went on for months, two days, three days, and then back down again, right?

And then it occurred to me, like I remember my own work.

In Leaders Eat Last, I talk about Alcoholics Anonymous, where they have 12 steps to help an alcoholic beat this disease.

And Alcoholics Anonymous knows that if you master 11 of the 12 steps, you're going to probably slide back and succumb to the disease.

But if you can master the 12th step as well, you will more likely beat the disease.

The 12th step is to help another alcoholic.

It's service.

And so I remembered my own work and I decided to do a little, I decided to change things up, right?

And so I said to her, look, I love that you come and see me every week and I love helping you every week.

But you know, I struggle with things too and I don't have anybody to talk to.

Would you be willing to help me?

Maybe we can split the time.

And she said, of course, yes.

And what started to happen is every week we got together and I would, and it was genuine.

I wasn't faking it.

Like I would unload and tell her what I was going through and what I was struggling with.

And it ended up that we wouldn't split the time.

It ended up that she would spend 90 minutes talking about my stuff, right?

And she was the advice giver and she was the one looking for the patterns.

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