Simon Sinek

Simon, I don't know.

I don't know.

All I know is I can sit in a room with you.

I don't even have to talk to you and I feel inspired.

And I got goosebumps.

Because what they did is they articulated the value I have in their lives and

which is my why, it's the thing I give to the world.

It's the reason not everybody loves me.

It's only the people who want that in their lives, right?

And I had the emotional response.

So when you do this and they start saying something about themselves, you will either well up with tears or get goosebumps.

And that tells you you're at least in the ballpark of that's what your why is.

And the weird thing, fun thing is, if you do it with multiple friends, they will say very, very similar, if not the exact same thing, because the thing you give to the world is the thing that they need.

It's the void that you fill in their lives.

My favorite stories are the ones where, like, it made it into a school.

or a church, I knew it would make it into business.

And I'm touched by the number of people who write in or stop me in the street and say, I started my business or my business was built based on the start with Y. It's humbling.

And I love those stories.

I love those stories.

But one where somebody says, I was just struggling to find my way in life.