Simone Giertz

So I started making these little GIFs.

The early projects that I did were very GIF-forward.

It was always like I only did it because it could be translated into a GIF.

I like it.

Yeah.

But honestly, it was like it's a really good mental exercise to vet if your project is easy enough to be explained by like a seven second looping video without audio.

And...

Because nobody's going to care that it also has Bluetooth.

It's really like, is it self-explanatory enough to be explained through a GIF?

No, go for it.

Can it be explained as a GIF?

No, it's very like, yeah, if somebody comes out of context, and that's been really interesting also, like building this product business and trying to do the marketing around that.

And I'm like, if somebody comes in and they have no idea about what this product is, will they get it explained to them in this ad?

And I don't know.

But it's definitely a worthwhile exercise to do.

So I started making these projects that got translated into GIFs.

And I posted them on slash r slash shitty robots on Reddit.

Yeah.

And I loved it.

I thought it was really fun.