Simone Giertz

So the thing is, I went to advertising school and I just like vocational studies a year.

And I realized there that I didn't care much for advertising, but I thought it was really fun to build stuff and programs.

So like I just completely focused on that.

And there I built...

my first hardware project or like electronics project, which was this iPhone case with retractable guitar strings.

So basically I imagined that you could like pull out guitar strings from the bottom of your iPhone and you could pluck it to your belt and then you could hold a cord on the screen.

And I built that together with my friend Jonathan.

And I was like, oh, this is dope.

I thought it was so much fun.

And I considered like, oh, should I go to school for this?

But then I thought, maybe I can get a job and I could get paid to learn about electronics.

So just based off of that one project, I got the job at Punch Through Design, which actually was a one-year internship.

It does.

It does.

No.

So they're actual strings that you pull out.

So there's a mechanism that's almost like a seatbelt mechanism.

And yeah, you pull them out from the bottom of your phone and you can attach them to your belt.

I mean, it's terrible.

There's a few different ways to decide if somebody is touching a guitar string.