Sonja Keeve

speaker

284 appearances 1 recordings 1 series first heard Aug 2025 last heard Aug 2025

Sonja Keeve’s voice in public audio — every appearance, attributed to the second.

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How do you want it to impact and who you're speaking to?

Because when you can understand who you're speaking to, then your messaging can connect to that listener.

And so every time you're creating the content for your show, it always has to go back to that ideal listener.

And then asking the question, what must my listener gain as a result of listening to the show?

Because there are like 5 million podcast shows out there.

And so when you think about that, what is that secret sauce that you bring?

The first is people are connecting because it's you.

You are the brand for your show.

You are the solution.

You are the expert.

And so when you can tap into that, every time you create your content, it's going to ask the question, did I meet my objective?

And when you do that,

when you get into those moments, because this industry, let me tell you, it can be very lonely because you are in solitary rooms.

Sometimes I told you I did this from this, from my dining room.

But when you hear my show, you think that every guest I'm speaking to is literally sitting in my studio and they're halfway around the world.

But it's like podcasting is this intimate connection where your voice is

is coming through the airwaves and you're tapping into someone's soul.

So when they finish listening to your show, they should feel like they're one of the family.

They're part of your community.

And so start with, why do you want to start one?

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