Spencer Coon

Exactly.

I mean, like a message is going to appear in a very obvious way.

Yeah, to let people know about the new improvements we're making.

I mean, it sounds like intercoms.

Yeah.

Similar to intercom, but with intercom, you don't have one place you can go to see, you know, like all of the latest changes that have been made, right?

Intercom can send you messages and emails and messages, but there's no log of all the conversations you've had with intercom.

So we're paying around $230.

That's our cost of acquisition per paying customer.

Most of that is on online advertising.

So we have campaigns in AdWords and in Facebook.

And then another big chunk of that goes to, you know, people that are managing our campaigns, people that are helping us with SEO stuff.

So it's fully weighted.

Yes, fully weighted.

On paid advertising, we probably spent...

around 3K.

Yeah, we definitely care about it.

You know, we've always kind of started this as we want this to be profitable as, you know, as soon as we can.

I think that's more the mentality of like entrepreneurship in Latin America and sort of that's where we started.

That's, you know, my partner's background.