Spencer Matthews

We were second ever to market behind Seedlip.

And we're the leading independent brand in the world now.

Thank you.

And it's been an extraordinary journey.

We've attracted millions of pounds, tens of millions of pounds of investment from incredibly serious funds and people and funds that don't even invest in consumer products have invested in us because they love it so much.

And

You know, it's been an incredible journey.

And again, with that came responsibility to not be out drinking and getting drunk.

Right.

And then you have children and then it's all it all layers on top of, you know, each other.

I think if I was the kind of person that now went out and had a couple of pints of beer and and couldn't stop drinking.

then I wouldn't have the beer.

I'd have the experience to just go, what's the point in any of this?

The fact is I can have the occasional drink.

Sometimes the occasional drink leads to several drinks in a night.

But my relationship feels more normal now.

And I think I read Dr. Anna Lemke's book called Dopamine Nation, which was just fantastic.

Have you not read it?

Oh, it's wonderful.

And it's quite...