Stas Kulish

playing the loan game, this capital will be needed in the future.

We try different things in marketing, maybe reaching out here and there, spending money in this campaign or another, but still none of that actually proved that it can work 100%.

Spend $10,000 and get $12,000 back.

That didn't happen yet.

That's why we're still cautious.

And maybe one day we'll spend it on marketing and convert thousands of people and make it happen for them.

No, none.

It's so difficult because the main decision makers, they are at the top of the chain.

We don't like Trello.

engineers don't come to the superior saying like, let's buy Trello gold.

It's so cool.

We've been using for a while with karma.

It's usually the culture, the culture is coming from the head.

And then we need to convince those people.

It's really difficult to target them and convert through ads.

Well, 10X maybe.

10X we've been offered and 15X we've been offered.

Oh, sorry, 10X ARR now.

We have never been offered that, but we may consider it, yes.

I don't say it's impossible.