Stefan Fountain

because this group of journalists was getting all these shitty pitches from startups and they're like, this is so inefficient.

Can't we make this an online tool where it's easy to copy paste, uh, these startups pitches coming in.

And from that, this grew into a real enterprise level product where we kept adding features and we still had these smaller startups.

And, um, you know, we've seen that, um, So Stefan, so when, what was year one?

Year one of the project itself was 2009.

And then there's about four years of a couple guys as a side project working on it for a few months on and off.

And then in 2013, it really started that we rebranded it to PR.co.

And then the next two years, we're trying to make this thing work for small startups.

And then we switched to agencies.

We also realized that that's not really the end customer.

The end customer is the PR professional whose work is inefficient.

So then we realized that it's really the bigger brands working across boundaries, borders, many different media channels, often using agencies in different countries.

And there's a much bigger pain point there to solve.

Yeah, good question.

So most of our customers are word of mouth from existing customers, which sounds good and is good.

It's nice that that's happening because if that wasn't happening, you know you haven't reached product market yet.

But we've got there.

Now we're in the stage where we're really trying to figure out this repeatable, scalable sales process.

So we're seeing a lot of leads come in through inbound.

And what we're really trying to focus on now in crack is how to get outbound leads.