Stefan Rossler

At the moment, what we realize is that it's not really possible at this very moment because people, all the customers, they want to test with different users and so on.

And at the moment, we're kind of a juncture point where we're thinking about, well,

Should we start going into this direction or not?

Because many customers are asking for kind of like targeting options.

So you want to target very specific people, which makes a lot of sense, especially from a marketing perspective.

But as we've learned from the usability perspective and UX perspective, it's oftentimes not really important who you're testing with.

How is that not important?

That's the obvious thing.

And everyone is talking about this.

I mean, the first time we were thinking about it really was by reading Steve Krug.

So he's kind of like the web usability guy.

And he had made this comment about that people are not aware of how it's actually not really important who you're testing with, especially on the web side.

Because anyone can land on your website.

And if you target people by demographics, you're kind of like, you're going to fall for the illusion of, well, he fits my demographic.

Yeah, I understand that.

Because it's about basic human behavior and how people understand stuff.

And I know as soon as you start doing marketing testing and so on, it's going to be important to have the right cohort and anything in the real demographics and so.

But we're really testing whether things are understandable and whether people can use it, whether they can find the information and so on.

And it's actually surprising how much you can do with writing a good scenario, which you give to testers.

Imagine you want to do this and that.