Stefan

I'm the founder of Expandi, the world's leading software for LinkedIn automation.

And I bootstrapped my SaaS within two and a half years, up to $7 million in revenue.

We mainly did that through LinkedIn outreach.

And the best place out there?

We created playbooks out of it and heavily distributed them to the audience.

I shared this story at Founder 500 last edition in Austin.

So for the ones who want to watch that back, I think it's on YouTube.

Or Nathan put it on YouTube as well.

But let's start with some search tricks.

And I think for the ones who are quite active on LinkedIn, and some people already raised their hands,

It became a bit of a more challenging one and a half year ago when LinkedIn put, unfortunately, in all these limits, right?

So I will share a bit about that and why it's important to do quality searches and sniper targeting.

Because if you have less people to outreach, it will become way more important to find the right people as we have less shots left to approach all these people, especially on LinkedIn.

Some spotlight filters, and I see people thinking LinkedIn groups.

There are so many LinkedIn groups.

But I will tell some tricks about that and how you can leverage it yourself.

For the ones who are using LinkedIn to build out authority, to build out a personal brand, you can attract a lot of inbound leads.

And with some tricks, it's quite easy to import all these people into a CSV and follow up on them on LinkedIn or through other channels.

But let's start with the 100 weekly limit.

LinkedIn is fighting spam.