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Stefan

๐Ÿ‘ค Speaker
1380 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

It's the number one problem, especially as the platform is growing super, super fast.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

It means that they...

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

want to stop people approaching each other as at least people you do not know.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

So therefore, I think it becomes way more important to only outreach people you know, or at least that's what LinkedIn is aiming for.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

And of course, it's not possible.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

We have a lot of workarounds.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

We can bypass these limits, but that's not what we're gonna talk about today.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

I especially want to focus on sniper targeting.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

So only tactics on how you can find people with out-of-the-box strategies on LinkedIn to build your audience.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

LinkedIn groups.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

I just talked about it.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

Who's leveraging LinkedIn groups?

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

Have some people here who are already in LinkedIn groups or use it?

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

Did you know, for example, that if you're apart from a LinkedIn group for more than four days, you can message these people without making a connection request?

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

So LinkedIn limited amount of connection requests up to 100 a week, which is sort of 20 a day.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

And if you're part of a group, you can message these people without making connection requests.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

And it's quite an easy conversation starter.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

If you go to your basic search bar on LinkedIn, you search by hashtag on a specific topic, and you select the tag groups, it will pop up all the relevant groups related to that specific keyword.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

And you can make quite an easy introduction.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

If you're not using it as a connection request, you can send a message, as I just mentioned.