Stefan

And an example here, you see a colleague of mine, Amy, who is leveraging GIF animations.

And if we send it to one, 10, 50, or 100 people, it each and every time will personalize the GIF animation based on the personalizations we put in.

So it can be a first name, a company name.

It can be an image.

But it also can be the profile image, as you see right there.

you will actually receive super cool reactions from a lot of people as it's different in terms of what they receive on average each and every day.

From all the at least 100 times I experimented for different purposes with leveraging this, it each and every time uplift engagement up to 50, sometimes up to 70% in comparing to maybe on average to 25%, 30% if you're not using it.

So it's definitely worth to consider it.

And especially if you've not done it yet, it's quite an interesting approach to break through the noise on LinkedIn.

And here you see some statistics and examples from campaigns we executed on with our own team.

You can use it, for example, these are just some random examples.

I can provide you with more if you want.

After the connection request, not to push, not to send a link.

On the left side, you see our colleague Amy.

And it's just, yeah, they call it an icebreaker image where you just actually thank people for the connection if you want to use it for that purpose.

In the middle, you're seeing call to action from our colleague Sharon.

It's also with the dynamic content.

And it will really help to...

kind of a positive reply from people, kind of a different vibe.

And if you want to send or use it as a reminder, for example, if you invite people for your webinar, as you see on the right side from our colleague Ivan, then you can also use it and you can personalize it, in this case, with a first name.