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Stefan

๐Ÿ‘ค Speaker
1447 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

Events.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

LinkedIn is also full of events.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

Are we joining?

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

Are some people here who are joining LinkedIn events or LinkedIn Live sessions?

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

Nobody?

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

You host it yourself, I guess, as well, right?

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

If you go to your basic search bar, and you search for a specific keyword on LinkedIn, and you enter the tab Events afterwards, it pulls out all the relevant events in relation to your keywords, which means that if you decide to attend that event,

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

then you're able to scrape all the people who also decided to join that event.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

So actually, all these people decided to spend their valuable time to join that upcoming event.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

We can pull over and expand.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

All the people would do that, and we can provide you with all the email addresses and additional information, so you can use it for, again, retargeting, you can use it for email outreach, or you can use it for approaching them on LinkedIn as well.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

And it works for each and every event.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

The only requirement is that before you do it, you need to decide to join that event yourself as well.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

The reason this works so well is that you actually have a lot in common.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

And these people already decided, based on the topic, to join that specific event.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

So if you provide something which is a bit similar or related, it's actually quite cool to engage with these people.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

And you will achieve a very high acceptance rate if you decide to send them a connection request.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

GIF animations I think is by far one of the most interesting approaches I will share today.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

As most of us are struggling on LinkedIn, especially if we use LinkedIn for outreach to break through the noise, right?

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

And I did at least 100 active campaigns